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PRIVACY POLICY

Last updated: 1 December 2025

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This Privacy Policy explains how The Big Brine London (“we”, “us”, “our”) collects, uses and protects your personal information when you visit our website www.thebigbrinelondon.com or sign up to receive updates and marketing communications.

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It is intended to cover all of your rights and information required under data laws  including the General Data Protection Regulations (GDPR) and the UK Data Protection Act 2018.  We may need to update the information from time to time.

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1. Who We Are

Data Controller: The Big Brine London
Address: The Big Brine Ltd. Newfrith House, 21 Hyde Street, Winchester, England, SO23 7DR
Email: info@thebigbrinelondon.com

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If you have any questions about this policy or your rights, you can contact us using the details above.

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2. The Personal Data We Collect

We may collect the following information when you interact with our website or sign up to our mailing list:

  • First Name

  • Last Name

  • Email address

  • Preferences or interests (optional)

  • IP address, browser data, and cookie identifiers

  • Ticket purchase information
     

 

3. How We Collect Your Data

We collect your information through:

  • Sign-up forms on our website

  • Email marketing tools

  • Ticketing platforms

  • Cookies and analytics (if you provide consent)
     

 

4. How We Use Your Data (Purposes of Processing)

We use your information to:

  • Send you marketing emails about festival updates, offers and ticket sales

  • Retarget visitors with promotional content through email or online marketing channels

  • Process ticket purchases and send order confirmations

  • Improve our website and understand visitor behaviour (analytics cookies only with consent)
     

We do not sell your personal data to anyone.

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5. Our Lawful Bases for Processing

Under GDPR, we must state the lawful bases we rely on:

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Marketing & promotional emails:

Consent
You opt in to receive marketing when submitting your sign-up form.
You can unsubscribe at any time by clicking the link in any email we send.

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Ticket sales and event administration:

Contract
We process your data to deliver the event that you have purchased.

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Analytics and tracking:

Consent
Analytics and retargeting cookies are only used if you opt in via our cookie banner.

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Website security and essential cookies:

Legitimate interests
Necessary for the website to function securely and correctly.

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6. Marketing & Retargeting

If you sign up, we may send you:

  • Ticket release announcements

  • Early-bird offers

  • Festival updates and line-up announcements

  • Discount codes

  • Post-event surveys or information
     

We may also use your data for retargeting, such as:

  • Email reminders

  • Social media remarketing

  • Google or display ads (with consent for relevant cookies)
     

You can withdraw your consent at any time.

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7. Who We Share Your Data With

We only share personal data with trusted service providers who help us run the festival, such as:

  • Email marketing platforms

  • Ticketing providers (Kaboodle)

  • Website hosting providers

  • Analytics providers (e.g., Google Analytics – only if you’ve consented)

  • Advertising platforms (e.g., Meta, Google Ads – only with your consent)

  • Sponsors and partners of The Big Brine
     

These providers act under our instructions and must comply with GDPR.

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7a. Sharing Your Information with Sponsors and Partners

With your explicit consent, we may share your name and contact details with a small number of carefully selected third-party sponsors and brand partners who are involved with our festival. These partners may contact you with relevant offers, updates, or promotions we think you may be interested in.

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We will only share your information for this purpose if you choose to opt-in, and you can withdraw your consent at any time by clicking the unsubscribe link in our emails or by contacting us directly. We will never sell your data, and we only work with partners who meet our data protection standards.

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8. International Data Transfers

Some of our service providers may store data outside the UK/EU.


Where this happens, we ensure appropriate safeguards are in place, such as:

  • Standard Contractual Clauses (SCCs)

  • UK Addendum to SCCs

  • Equivalent GDPR-approved protections
     

 

9. Data Retention (How Long We Keep Your Data)

  • Marketing emails: kept until you withdraw consent or unsubscribe

  • Ticket purchase records: kept for 7 years for accounting purposes

  • Analytics data: retained according to provider settings or until you clear cookies
     

We only keep your data for as long as necessary.

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10. Your Rights Under GDPR

You have the right to:

  • Access your data

  • Correct inaccurate data

  • Request deletion

  • Withdraw consent at any time

  • Object to marketing

  • Restrict certain processing

  • Request a copy of your data (portability)

  • Lodge a complaint with a supervisory authority

    • In the UK: Information Commissioner’s Office (ICO)
       

To exercise your rights, simply contact us at info@thebigbrinelondon.com

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11. Cookies and Tracking

We may use cookies to:

  • Run essential website features

  • Analyse website usage (only with consent)

  • Show relevant ads or reminders (only with consent)
     

You can manage your cookie settings at any time via our cookie banner or your browser.

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For full details, see our Cookie Policy.

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12. How We Protect Your Data

We use appropriate technical and organisational measures, including:

  • Encrypted storage

  • Secure servers

  • Access controls

  • Regular security reviews
     

 

13. Updates to This Policy

We may update this Privacy Policy occasionally. When we do, we will update the “Last updated” date at the top of this page

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